Senior Real Estate Specialist - SRES Designation

LOCATION: ONLINE ZOOM FORMAT
CE CREDIT: 12 CE
COST: $195 Members / $215 for Others
INSTRUCTOR: Mickey Sanders

CLASS DESCRIPTION: Get the skills and knowledge necessary to serve the ever-growing 50+ real estate market effectively with an SRES® Designation.

According to NAR’s 2023 Home Buyers and Sellers Generational Trends Report, Baby Boomers now constitute a remarkable 52% of all sellers. In addition, they overtook millennials in 2022 as the largest cohort of homebuyers. The impact of this demographic on our market is undeniable, making it essential for real estate professionals to be well-prepared to counsel and assist them in the home buying and selling process.

The SRES® designation course is designed to instill knowledge, understanding and empathy for 50+ real estate clients and customers. By completing this intensive two-day, 12 CE credit course, you will develop the business-building skills and resources needed to specialize in the 50+ real estate market. The curriculum covers a wide array of topics, including selling family homes, buying rental properties and assisting seniors with transitions to senior communities.

Learning Objectives:

• Examine the characteristics, expectations and effective ways to serve the 50+ crowd.

• Gain a comprehensive understanding of the unique tax, legal and financial situations in this market.

• Learn valuable marketing tips and methods to effectively reach and engage with seniors.

The largest and wealthiest buyer’s group in the country is made up of Baby Boomers. Understand what motivates this mature demographic and make your business boom!

The Seniors Real Estate Specialist® (SRES®) designation is for REALTORS® who want to be able to meet the special needs of maturing Americans when selling, buying, relocating, or refinancing residential or investment properties. By earning the SRES® designation, REALTORS® are prepared to approach mature clients with the best options and information for them to make life-changing decisions.

Learning Objectives:

• Learn distinguishing characteristics and trends of the 50+ market so that you can discern them in your own market area.

• Evaluate your market area attractiveness to the 50+ market.

• Master the vocabulary of the range of housing options for the 50+ market.

• Learn the application of federal laws for Housing for Older Persons Act (HOPA).

• Develop business building outreach methods for communicating and gaining 50+ market share.

• Adapt methods for counseling the 50+ buyer and sellers.

• Stay focused on the transaction and avoid inappropriate involvement in family matters.

• Develop sensitivities to 50+ issues and priorities when counseling buyers and sellers, showing properties, and managing transactions.

• Develop services that win and sustain client and customer relationships and position you as a trusted real estate advisor.

• Assemble a team of experts to help you serve 50+ clients and customers.

• Learn about the uses, benefits, procedures, and issues involved in reverse mortgages.

• Learn about uses of pensions, 401k accounts, and IRAs in real estate transactions.

• Gain an understanding of how Medicare, Medicaid, and Social Security impact 50+ real estate decisions.

• Recognize mortgage finance and loan schemes and scams that victimize 50+ borrowers.

• Identify key life stages, viewpoints, and transitions in relation to housing choices.

• Recognize how a home can be adapted for safety, comfort, and aging in place.

• Help clients integrate disposition of real property into estate plans.

What You Gain:

• Access to the online SRES® member database

• Access to the members-only section of the SRES® web site

• Consumer marketing materials

• Quarterly newsletter

• Marketing letters

• Scripts and concepts for contacting clients age 50+

For more information, including additional fees visit: www.nar.realtor/education/designations-and-certifications/sres

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