The Art of Real Estate Conversations That Build Trust and Win Business

LOCATION: IN-PERSON AT SMDRA
CE CREDIT: 0 CE
COST: Members Free / $30 Others
INSTRUCTORS: John Reyes

CLASS DESCRIPTION: Technology can help you generate leads, market properties, and analyze data—but your ability to connect, communicate, and build trust is what turns opportunities into closed deals.

Join national speaker and real estate industry trainer John D. Reyes for an engaging, practical session focused on the human side of real estate. Learn how to navigate challenging conversations, overcome objections, communicate your value, and confidently guide buyers and sellers toward making decisions.

What You’ll Learn:

 • Connect Before You Convince – Build genuine rapport and uncover client motivations.
 • Overcome Objections with Confidence – Handle concerns without pressure or defensiveness.
 • Communicate Your Value – Demonstrate why your expertise matters.
 • Set Yourself Up for Success – Establish expectations and build trust from the beginning.
 • Navigate Difficult Conversations – Address sensitive situations while preserving relationships.
 • Turn Conversations into Commitments – Move from meaningful discussions to appointments, agreements, and closed deals.

Walk away with practical communication strategies you can put to work immediately to build stronger relationships and win more business.