NAR Code of Ethics and AI Invasion

LOCATION: IN-PERSON AT SMDRA
CE CREDIT: 4 CE
COST: Members Free / $60 Others
INSTRUCTOR: John Gillam

CLASS DESCRIPTION: This class fulfills the REALTOR® Code of Ethics requirement for the current cycle (2025 – 2027)
This course examines the ethical, legal, and professional risks associated with the use of Artificial Intelligence (AI) in real estate communications, consumer interactions and marketing. Brokers will gain a deeper understanding of how AI-generated content -when used without verification, sourcing and professional oversight-can result in misrepresentation, Fair Housing and ADA violations, antitrust concerns, and violations of the National Association of REALTORS Code of Ethics, including Articles 1, 2, 3, 10, 12, 15 and 16.

The course includes multiple anonymized case studies, expanded ethics analysis, and practical tools to ensure AI is used responsibly, compliantly, and within the broker’s scope of practice.