Negotiation Simplified: Communication, Influence and Modern Strategy
Event Details
LOCATION: IN-PERSON AT SMDRA
CE CREDIT: TBD
COST: Members Free / $120 Others
INSTRUCTOR: Larry McGee
CLASS DESCRIPTION: Negotiation Simplified: Communication, Influence & Modern Strategy
Negotiation isn’t about winning arguments—it’s about communicating with purpose to reach agreement. In this fast-paced, practical course, you’ll learn how real negotiations actually work in today’s world—before, during, and long after the conversation begins.
This survey-style class moves quickly through the foundations of negotiation, focusing on communication, listening, persuasion, and influence. You’ll explore how deals are shaped by tone, timing, and trust—not just price—and why negotiation is a process, not an event.
We’ll break down:
• How negotiations really start (hint: long before the offer)
• Active listening skills that uncover hidden interests and reduce conflict
• Persuasive communication using proven principles from behavioral science
• Interest-based vs. positional negotiating (and how to create a bigger pie)
• Seller and buyer strategies that protect equity, certainty, and peace of mind
• Email, text, and phone negotiations—what works, what backfires, and why
• Using AI as a negotiation prep tool for scenario planning, BATNA analysis, tone control, and leverage—without losing ethics or human judgment
Expect real-world examples, role play, practical tools, and an appendix of resources you can immediately apply to your business. No fee discussions. No fluff. Just clear frameworks, sharper communication, and better outcomes.
Whether you’re resolving disputes, structuring deals, or navigating high-emotion situations, this class will help you slow the pace, control the process, and negotiate with confidence.
Negotiate smarter. Communicate better. Get to yes—on purpose.