Better Conversations Start with Better Resources
Better Conversations Start with Better Resources: NAR Consumer Guides Available in English & Spanish
As we celebrate National Hispanic Heritage Month, September 15–October 15, the SMDRA IDEA Committee is highlighting a valuable resource that can help REALTORS® better educate and serve their clients.
The National Association of REALTORS® Consumer Guide Series provides easy-to-understand information designed to help buyers and sellers navigate important parts of the real estate process—and the guides are available in both English and Spanish.
A Resource Built for Client Conversations
Real estate comes with a language all its own. From written buyer agreements and offers of compensation to inspections, insurance, homeowners associations, assistance programs and changing market conditions, there is a lot for consumers to understand.
NAR’s Consumer Guides break many of these topics into concise, consumer-friendly resources REALTORS® can use to help educate clients and answer common questions. Current guides cover a broad range of homebuying and selling topics, and individual guide pages provide downloadable materials for members to share.
For example, NAR currently offers guides covering topics such as Listing Agreements, Assistance Programs, Homeowners Associations, Buyer’s vs. Seller’s Markets, Open Houses and Written Agreements, and much more.
And Yes, They’re Available in Spanish
Here’s the part we especially want SMDRA members to know.
NAR makes its Consumer Guide Series available for download in English and Spanish, giving REALTORS® another tool for sharing important real estate information with Spanish-speaking consumers. NAR notes that newly released guides may require a few days before the Spanish translation becomes available.
That’s more than a translated handout. It’s another opportunity to make information easier to access and understand.
And during National Hispanic Heritage Month, it’s a great reminder that serving our communities well means recognizing that how we communicate matters.
Put This REALTOR® Resource to Work
Take a few minutes to explore NAR’s Consumer Guide Series. Bookmark the page. Look through the topics. Download the guides that are most relevant to your business—and remember to look for the Español versions when they may better serve your clients. Use them during buyer and seller consultations, share appropriate guides as questions arise, or keep the resource handy so you know what’s available when a client needs additional information.
Explore NAR’s Consumer Guide Series:
View the Consumer Guides at NAR
IDEA in Action
The SMDRA IDEA Committee connects REALTORS® with education, resources and community knowledge that can help them better serve every client.
National Hispanic Heritage Month gives us an opportunity to celebrate Hispanic cultures, histories and contributions—but it can also inspire us to find practical ways to strengthen the service we provide every day.
One resource. Two languages. More opportunities to connect, educate and serve.
Presented by the SMDRA IDEA Committee
