Marketing Stats: Using Tools to Understand the Real Estate Market

LOCATION: IN-PERSON AT SMDRA
CE CREDITS: 2 CE
COST: Members Free / $30 Others
INSTRUCTOR: Joe Krajnc

CLASS DESCRIPTION: The course empowers agents with the skills to explore and interrogate market knowledge using readily available REALTOR® tools. We will leverage four software programs to explore market data using a ‘Where, What, When’ strategic approach.

The course will begin by focusing on the monthly SMDRA Statistics, exploring how they are generated and where you can find them. It will then delve into why SMDRA statistics differ from those of other associations, highlighting both their advantages and disadvantages.

Next, we’ll delve into the quick and easy reports offered by FastStats. These reports boast a professional appearance and can be utilized for various purposes.

If you need a wide array of metrics and customized details, InfoSparks is the solution. In this course, we’ll show you how to use InfoSparks to analyze both monthly data and trend data to identify key statistical characteristics. We’ll then dig deeper into specific neighborhood areas and demonstrate how market expertise can help you interpret the data effectively.

Finally, we’ll delve into RPR, the most comprehensive of the available options. We’ll explore how to use RPR data throughout the transaction lifecycle, examining both neighborhood trends and on-market property details. We’ll even explore creating custom search results to further refine your analyses.

Prerequisites
A basic understanding of real estate terms is necessary. Terms like Active Listings, Days In MLS, and Pendings, should be familiar to the students.
A basic understanding of math is helpful however no manual calculations will be required. If the software doesn’t calculate it, then it won’t be discussed.

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