DESCRIPTION: With more than a million real estate licensees in the United States, effective personal promotion is not optional. To survive in the real estate
DESCRIPTION: With more than a million real estate licensees in the United States, effective personal promotion is not optional. To survive in the real estate marketplace, today’s licensee must differentiate him or herself to obtain and retain customers. The purpose of this course is to review the elements necessary to create a promotion plan based on personal differentiators. This course provides the real estate professional with the skills to create a personal promotion plan that, because it is a reflection of him or her, is both effective and lasting.
In Principles of Marketing, Phillip Kotler defines marketing as “a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.” Marketing then, in working hand in hand with sales, becomes an ongoing process of planning and executing the strategy and tactics for products and services to create a dialogue or communication. In this course, sales and marketing are discussed in relation to the buying and selling of real estate.
INSTRUCTOR: Jack O’Connor
Jack O’Connor started his real estate career in 1979 and became a top producer in a 700 sales agent firm. He has participated in over 2300 transactions and has sold in excess of $380 million in sales volume. Jack is the Broker Owner for The Denver 100, LLC, an innovative real estate services company in the Denver Metro area. Jack has been recognized as “Manager of the Year” by a large Denver firm and was awarded the “Executive of the Year” for innovative leadership techniques, in addition to being nominated as Ernst and Young’s Entrepreneur of the Year. He has spoken nationally and internationally on management and sales topics.
SMDRA Member Price: $50
All Others: $50
CE CREDITS: 0
SMART POINTS: 4
Refreshments provided by SMDRA Affiliate Member:
Pat Argall with Caliber Home Loans
(Thursday) 9:00 am - 1:00 pm MST
South Metro Denver REALTOR Association - Racine
6436 South Racine Circle