DESCRIPTION: With more than a million real estate licensees in the United States, effective personal promotion is not optional. To survive in the real estate
DESCRIPTION: With more than a million real estate licensees in the United States, effective personal promotion is not optional. To survive in the real estate marketplace, today’s licensee must differentiate him or herself to obtain and retain customers. The purpose of this course is to review the elements necessary to create a promotion plan based on personal differentiators. This course provides the real estate professional with the skills to create a personal promotion plan that, because it is a reflection of him or her, is both effective and lasting.
In Principles of Marketing, Phillip Kotler defines marketing as “a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.” Marketing then, in working hand in hand with sales, becomes an ongoing process of planning and executing the strategy and tactics for products and services to create a dialogue or communication. In this course, sales and marketing are discussed in relation to the buying and selling of real estate.
INSTRUCTOR: Rich Sands
Combining over 111,000 miles of running over 40 years (with competition in over 400 races including 14 finished marathons), 20 years of coaching elite athletes at all levels and 14 years as a real estate agent and teacher, Rich Sands brings a different perspective to real estate professionals. Believing that great athletes share a bounty of traits, behaviors and attitudes with top producing Realtors, he uniquely motivates and empowers agents to strive for excellence as sales professionals. He has been the Director of Education for Coldwell Banker Residential Brokerage since 2000 and taught the CRS Listing Strategies class since 2004. In his spare time, Sands runs the trails and cycles the roads of Colorado.
SMDRA Member Price: $50
All Others: $50
CE CREDITS: 4
Refreshments provided by SMDRA Affiliate Member:
John Cullen with America’s Preferred Home Warranty
(Monday) 1:00 pm - 5:00 pm MST
South Metro Denver REALTOR® Association
6436 South Racine Circle